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& Nbsp; & nbsp; "hook" to where where bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adole cheap jordans from china scent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to revie cheap jordan shoes w and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a mi cheap air jordans racle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand cheap jordans free shipping of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show uni buy cheap jordans online que skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to jordans for sale establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition cheap jordans for sale in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp;adidas this year can be described as is in the basketball field under the foot work, from scholar Lang scramble to launch new technology boost series of basketball shoes, and two main boost series shoes in daily NBA star foot list can be described as is occupied half of Jiangshan, also is from another aspect that the success of the series of basketball system, boost. Near the end of the year ending stage, each big brand have to prepare for the new year, Adidas at this time has launched a a new end series of basketball shoes, title run, shoes equipped with Adidas sprint frame system and ADIPRENE+ core science and technology, the first paragraph 2 of color, the price of 100 yuan, no Retro jordans for sale w can be bought at the official website of Adidas. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when", micro channel search dunkhome and extra welfare wayward send. source: adidasadidas EQT Support RF this summer launched a new "Power Red" color, so that you easily in this sleepy season full of energy and vitality. The shoes are still in the retro design, using red energy as the main color, with white three and wine red and gray embellishment, will be in June 3rd shelves adidas.com and designated suppliers, priced at $100. number: BY9620 APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! , if you miss the last Nike Air Vapormax's NIKEiD service, you don't have to be upset at all. Because after the brief appearance of in April, NIKEiD , Nike Air VaporMax will return to this customization platform today! As one of the most popular shoes Nike NIKEiD, this time will be Air VaporMax including red, yellow, green, white, pink, a variety of colors of the VaporMax transparent Air sole custom options, while Flyknit and Swoosh kept the shoe body simple white color. Nike Air VaporMax will be re landed at on June 7th at 9 a.m.; NIKEiD, you can already make your own iD version of Vapormax shoes in mind! APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!get select shopping spree today (click to buy goods to the product details page) sale! Nike Air Fpoamposite One " Copper" 1829 yuan by Nike basketball shoe designer Eric Eva (Eric Avar) and Nike Air Foamposite One design team and the basketball jordans on sale online shoes position in the field of NIKE I want to do not waste any more words. And this is the year of the return of the classic Nike Air Foamposite One - "Copper", you might call it love "copper spray". This is also engraved with the former exist some differences, such as the upper color is more biased in favor of gold, and transparent soles also tend to be more blue, but the overall effect is still very light show, for it comes, can only be said to go get ready for your wallet. sale! Air Jordan 13 Low Navy Navy 1329 yuan As the thirteenth generation Jordan basketball shoes, super light, super fast response is Air Jordan 13 features, inspired by the cheetah, of course, also from Michael · Jordan; the strong desire of civet like on the pitch and agility. XII I with mellow Zoom Air air cushion, imitation leopard eye "trapeze" holographic image is unique, and the carbon fiber elastic support plate to provide strong stability. Today recommended this blue color, but on sale since 1998 for the first time since engraved, uppers of black and blue and blue cloth, with 3M reflective effect, has an excellent effect for the first year of collocation, not buy friends believe this complex moment is a good opportunity to make up for. sale! Air Jordan 11 Low "University Blue " 1099 yuan in Air Jordan 11 generation who we ushered in the field of shoes and Air Jordan series of important milepost and watershed. This is the history of the first pair of basketball shoes, the leather design works, it makes the shoes is not easy to stretch, light and gorgeous, looks more like a beautiful sports car shell. I want to read this section describes the status of AJ11 has been needless to say, not only in the field of shoes is a milepost level of existence, in the trend of more is the master of the existence. Today, this pair of AJ11 Low is to return after a lapse of 16 years later, the color collocation is very simple, only to appear cheap foamposites white / blue, but it is such a match, very classic, believe that this is a can not miss the shoes. Adidas NMD R1 white 1038 yuan NMD combines the design of three kinds of classic 80s footwear, including 19〉The regular season NBA2016-17 now near the end of season, and the teams are to win playoff or better rankings in doing a final effort. At the beginning of the season and made a dream start the Clippers in the second half of the season has gradually exposed many problems, such as the problem of continuous amplification attack is not stable, but the injury is the Clippers to face the biggest problem. If this season the Clippers still cannot go satisfactory results, will not disband who can guarantee the next season. clippers star is the captain Paul from entering the league in the Western Conference finals in order to work, but not all the time as a whole, it has been the fight of the year when Paul wants to accomplish this dream really is very difficult. but let us pray for the veteran, he may wish to complete as soon as possible. And as the number of Jordan Brand with signature shoe players in the league, Paul has always attached great importance to Jordan Brand player, when approaching Jordan Brand playoffs as he also sent his tenth signature shoes playoff version. [appearance] Jordan CP3.X XDR AE appearance and ordinary version of the difference is still very large, on the appearance of design is more concise and sharp. TPU shoes cage design on both sides of the shoe body is cancelled, instead of the integral woven fabric of the whole body of the shoe uppers, lightweight and compact with excellent package also make shoes more concise sharp shoes. the outer bottom also do some change, the rear side of the outsole is extending upward and joined the hard TPU strip to increase protective shoes. [] in experience Jordan CP3.X XDR AE with one type of woven fabric uppers to create a full range of soft and comfortable Juegan and Flywire are buried inside the vamp to create extraordinary package experience. although the abolition of the design of TPU cage shoes ordinary version, but in the end the transformation to offset the decline in the lack of protection of TPU shoes cage brings, also make the shoes more flexible. in the bottom of the shock is the same and the ordinary version of the palm Zoom squared air cushion and the whole palm Phylon foam collocation, bring the most flexible breakthrough experience and the most direct sense for your site. [summary] Air Jordan CP3.X AE] Paul 10 playoffs $799 to buy 's Jordan CP3.X XDR AE compared to the ordinary version of the Jordan CP3.X price drop of 100 yuan, but no discount in the configuration and the foot rod, a pair of good shoes the price I can think of no reason to refuse his. The following 〉Nike Air Max 1 as the brand's most famous and most popular shoes, Tinker classic, opportunity for reform is always a lot more than other shoes. We have seen it in the bottom and Lunarlon combined with Jacquard jacquard vamp version, but seen so many different NikeAir Max 1, you have seen the upper stamp? Overwhelmed bring black and white printing upper NikeAir Max 1, black leather mudguard is covered with nylon uppers printing, quite a bit of ink painting style. number: 684174-001Price: at 140source: TitoloAir Jordan 7 "Nothing But Net" the latest real photo exposed 2015-09-12 13:22:32 introduced the Air Jordan 7 "Nothing But Net" version of the children's version yesterday, and today the network has brought us the latest details of its men's details. The design inspiration of the shoe comes from a sweater that Jordan wore when he was shooting the McDonald's advertisement. The designer moved the color and texture of the sweater to the graceful lines of the shoes, and made up of the white leather, which created a strong retro atmosphere for us. It is reported that the shoes will be officially in November 14th to meet with you for $190, number 304775-142, love friends then don't miss it. produced by Adidas adizero adios boost 2 this undeniable, it has injected new blood into the ancient sport of marathon, let Berlin track the bright glory again to be refreshed, as in the first series of adizero using boost technology adizero shoes, adios shoes because many marathon players choose shoes as a game, and is proficient in running shoes and love long-distance running friends known. In addition, its name has always been with champions and records as partners. In 2013, Adidas boldly applied BOOST technology to the bottom of adizero adios, and launched adizero adios boost. While retaining the lightweight features of adizero adios, it upgrades the power at the bottom and accelerates the upgrading of all runners. Now, adizero adios boost 2 king return, so that even if the face of the marathon such a brutal test, but also fearless, at any time to start zero speed. In addition, adizero adios boost 2 also won the editor selection award in 2014, the world's leading running magazine "runner world" (British edition).Sports players adidas Originals series jointly launched the Women shoes 2012-11-07 10:53:39 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: sneakernews] Print & nbsp; Close Chinese shoes Network November 7 news, recently, adidas Originals released Wood Wood x SNS x adidas Consortium female series of all pictures. We can already see three pairs of sneakers complete the look of the joint family, but the ZX700 personally design and texture of this selection is far more than the Gazelle Vintage and Basket Profi, plus the all-black set the use of special materials, let shoes fashion shoes comes out feeling more and more refined. Of course, this series will be on December 1 officially on sale, like a female friend, be sure to pay attention. Related newsSummer value Adidas NMD_R2 Primeknit 2017-06-28 17:13:11 in the yen value list of top presumably Adidas NMD_R2 can be said to be on the list, Adidas recently launched 8 new NMD_R2 Primeknit color design, the shoes are black, white, gray, pink color of the spindle, including male and female exclusive color, Primeknit cool breathable material uppers all kinds of color collocation must the summer will become essential good quality products. It is reported that these 8 didAs NMD_R2 Primeknit will be officially released on July 13th. Free collocation personality PUMA autumn wave series released 2013-12-08 22:13:08 once every four years the Olympic event has been getting closer and closer to us, the trend of fashion movement strong popular, international famous brand PUMA on the dynamic life trend of strong cyclone, heavy launch the autumn wave personality city series, calling for the Olympic Games and the world sports city landmark goers together watching Olympic games! Whether it's a city themed T-shirt printed with a smart print or a variety of colorful and dynamic urban shoes, PUMA will be your only choice to show your unique personality and trends in the city! city theme T-shirt London theme T-shirt once every four years the Olympic event means that in 2012, the movement trend will once again become the trend of the main melody in collocation. PUMA, a famous international dynamic life brand, has just led you to appreciate the Olympic flavor of the metropolis, even if you have moved to the 2012 Olympic central city, london! A prestigious sports and fashion capital. In order to catch this array of thick Olympic Games, PUMA should also launch a series of London themed clothing, 100% organic cotton T-shirt collocation texture PUMA classic leopard print, with the iconic British "m" word flag, original. The knitted jacket and knitted pants with the "LDN" London simplified edition convey a simple tide